Delivering award-winning newsletters without code limitations.
How a boutique design agency stopped fighting with table structures and started winning clients with high-end, bespoke emails.
Key Results
The Challenge
Kyber Studio is known for pushing the boundaries of web design. However, bringing that same level of creativity to email marketing was a nightmare. Complex layouts with overlapping elements or background images would break in Outlook, forcing the team to compromise their vision.
"We felt like we were designing with one hand tied behind our backs," explains Marcus Chen, Creative Director. "Developers would always say 'that's not possible in email' to our best ideas."
"With FigMail, 'impossible' layouts just work. It handles the VML magic for Outlook automatically, so we can design without fear."
The Solution
Kyber adopted FigMail for its advanced rendering capabilities. The plugin's ability to flatten complex groups while keeping text live, and its automatic generation of VML (Vector Markup Language) for Outlook backgrounds, unleashed their creativity.
- Complex Backgrounds: Using gradients and images behind live text that render perfectly in Outlook.
- Pixel Perfect: What they see in Figma is exactly what the client sees in their inbox.
- Speed: Prototyping and production happen in the same view.
The Outcome
Kyber Studio has since launched three award-winning newsletter campaigns for Fortune 500 clients. By offering "high-fidelity email" as a premium service, they have increased their retainer revenue and client satisfaction significantly.