Launching a 20-country localized campaign in 24 hours.

The Challenge

For a global brand like Soylent, Black Friday is the biggest event of the year. The marketing team needed to send tailored, localized emails to customers in over 20 different countries. Previously, this meant manually creating 20 distinct HTML files—a process prone to copy-paste errors and broken layouts when German or French text expanded beyond the design limits.

"We usually started preparing for Black Friday in September," admits Alex Rivera, Growth Lead. "The sheer volume of manual coding for localization was a massive drain."

"FigMail's AI localization and Auto Layout integration saved us two weeks of work. The layouts just adapted to the content automatically."

The Solution

Soylent leveraged FigMail's "AI Translation" feature. They designed the master template in English using robust Auto Layout frames. With one click, FigMail generated versions for Spanish, German, French, and Japanese.

• Auto-Resizing: Tables expanded automatically to fit longer translated text without breaking the grid.
• Batch Export: Exporting 20 HTML files took minutes, not days.
• RTL Support: Seamless handling of right-to-left text for Middle Eastern markets.

The Outcome

Soylent launched their global campaign in under 24 hours. The improved relevance of localized content drove a 40% increase in open rates in non-English speaking markets, resulting in their most successful holiday season to date.