How Acme Corp cut email production time by 90%.
Facing a backlog of transactional email updates, the Acme product team turned to FigMail to bypass the engineering bottleneck.
Key Results
The Challenge
Acme Corp, a leading SaaS platform, manages over 50 different transactional emails—from password resets to complex billing invoices. Historically, updating these templates required a tedious handoff process: Designers worked in Figma, then handed specs to developers, who manually coded HTML tables.
"Small copy changes would take three days to push to production," says Sarah Jenkins, Lead Product Designer at Acme. "We needed a way to own the visual layer without bothering our engineering team."
"FigMail completely removed the engineering bottleneck. We now ship email updates in minutes, not days."
The Solution
Acme integrated FigMail into their design system. By using Auto Layout components for headers, footers, and content blocks, they created a modular email system directly in Figma.
- Direct Export: Designers export HTML directly from the design file.
- Consistency: Shared component library ensures brand alignment across all 12 products.
- Safe Code: The generated HTML is pre-tested for Outlook, removing the need for QA on every minor change.
The Outcome
Today, Acme's design team manages the entire email lifecycle. Engineering resources have been reallocated to core product development, saving the company an estimated $150k annually in developer hours.